About Us

John Goyert

John has been a student, an operator, an advisor, and a leader of incubators spanning public and private domains and has restructured the operations, products, business models, and strategic visions of numerous founders, executives, and investors. In his consulting career he has fused Innovation methodologies into Strategic (McKinsey), Purpose-driven (Mandalah), and Design-driven (frog Design) engagements.

John believes that business can and should be a tool for a better world, and that to achieve this, investor power must be rebalanced with the stewards of people and planet. Finance itself needs to be disrupted, democratized, and recycled. Listen to stakeholders and design for stewards. Embrace systems complexity in goal-setting and build a commons, not just a company. Make do with fewer resources, and pool what you earn. John holds an MBA from the Wharton School, and an MA in International Business.

Richard Muscat

Richard Muscat is a degrowth and post-growth activist working to build alternatives to capitalist entrepreneurship. He is the Founder of Narwhal Ventures, a post-growth startup incubator, an author at Illuminem, and supports organisations including Nordic Summer University, RegenIntel, WorldEthicForum, and Unearthodox.

Richard brings over twenty years of experience in product, marketing, and commercial leadership, having built teams and products, negotiated major partnerships, and scaled revenue at organisations including Automattic, Redgate, and Carbon13. Since 2019, he has focused on climate solutions and post-growth economics, applying his background in design, product strategy, and climate tech to imagining and building a post-capitalist future.

Peter Franklin

Peter spent his early years learning the mechanics of how businesses operate through a corporate finance lens and to build and grow new products and businesses. Key positions held were CFO of Pfizer’s U.S. pharmaceutical business, Director of Worldwide Marketing at Quantum Corporation, Owner/Founder of Cool Dog, Inc. and Executive Director of Highfield Hall (non-profit). At Quantum, Peter led two disk drive development teams producing leading-edge disk drives for the worldwide computer industry. At Cool Dog, Inc. he patented a manufacturing process for creating ice cream novelties. Peter's passion for learning and innovation has been the key driver of his career. Peter holds an MBA from Columbia University and a BA from Williams College.